Non-gamers – you have to know your audience, and while almost 60% of hyper-casual players are women, the more important thing to remember is that hyper-casual players are mostly non-gamers, looking for a break and some fun.So how come Tie Dye succeeded where others sometimes struggle? Many hyper-casual games make it to the top of the charts, but there was a limited space in the ‘100M downloads’ club when Tie Dye was first released. It had the perfect combination of a hit trend, superb gamification and an amazing studio working on it – our partners, “Furious Avocado”.īut back then, no one knew if it had what it takes to make it to the big league. When Tie Dye was released worldwide, less than a year ago, it was an immediate success.
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